FAQ
1. Elevator speech
Driven by a passion for innovation and a commitment to redefining lighting,
my goal is to reintroduce the use of quality materials and craftsmanship,
evoking a time when American standards set a global benchmark."
2. Who?
Hello, I'm Jonathan Miller. Growing up with a Swiss father I learned the
significance of not cutting corners.
I obtained my education in electrical and lighting systems while employed at
Valquest Inc., specializing as an energy analyst for retail spaces.
My design inspirations stem from observing the atmospheric elements in those
stores and appreciating how they skillfully blend outdoor ambiances with indoor
environments.
3. Why
I observed that commercial light fixtures adhere to higher standards than
the typical mass-produced fixtures designed for homes. This realization
motivated me to craft a product that seamlessly integrated commercial-grade
quality with artistic, imaginative designs.
2. Why?
Why do you make this kind of art? Whether it’s a certain medium or technique you love using, or why you chose the human figure over landscapes, tell your audience! People came to your page for a reason–they love your artwork. Make them fall in love even more by sharing why you are excited about your work, too.
Do you have a mission or art philosophy you want to share with the world? Describe what drives you. Wouldn’t you rather buy artwork from someone who is sincerely excited about what they are creating?
2. Why they should choose you over another artist
Why will your work be more awesome on their wall than the other 100,000,000 artists on the web?
This might be because you cater so specifically to their needs. If you make custom office art for startups, and that is what they are looking for, the chances of them picking you over another artist is sky high.
If you are hoping to snag environmentalists, talk about the recycled materials or local sourcing or organic paints you use.
3. Who?
Who are you? Basic information like where you are from and where you currently live and work helps your audience easily connect to you. Maybe these locations have even influenced your artwork. This gives you another great story to touch on or a connection to someone who wants to buy from a local artist.
3. What your art stands for
What core personal beliefs are extremely important to you everyday? How do they influence what you illustrate/draw/paint?
- Do you hope that your art will help positively influence the way stay-at-home moms are viewed in society?
- Are you trying to bring attention to a certain government policy you want to see changed?
- Is the self-expression method you teach a form of therapy that will help alleviate drug abuse?
Reshaping Q
4. Where and What?
Where has your artwork been shown? Including the galleries, exhibitions, and other places your work has been featured builds credibility. Don’t stop there, either.
What art education have you completed? What awards did you receive and what achievements in the art world have you accomplished? Answering these questions builds confidence in your ability as well, but just remember to keep it organized to appear confident, yet humble.
4. What they should do next
Remember, you are the tour guide through your own website. Once they view your about page, what should they do next?
Maybe you want to woo them further by giving them a peek into your process, or showcase how to buy your latest piece or get them to sign up for your email list with an incentive.
5. How?
How can your audience get in touch with you? If they want to buy a piece or feature your work they’ll need good contact information to make that happen. Include links to your website’s contact page or include your preferred method of communication at the end of the section. Always make it as easy as possible for them to reach you, so your art business can thrive!
5. Short bio
If you want to give a peek into your personal life, here is your chance. Make it a short and sweet paragraph (or two). You could tell them what your everyday looks like, spout off some get to know me facts or talk about what set you on this journey.
If you want to include the story of your life, write a separate page or blog post and put in a link after the condensed version.